Before creating my own blog, I looked at the works of other photographers for inspiration but also on how to structure and write a blog as it is something I have never done before.
One blog that caught my attention was 'Two Loves Studio'. This blog is run by a photographer named Rachel Korinek who is a food photographer. On her blog she shares tips, techniques and information on how to take better photos of food and also how to start a photography business. She runs masterclasses to help you become an expert at Lightroom, composition and business for food photography. Her most popular posts are focused on lens and tripods and she teaches others how to get the most out of this gear. I like this blog as I think its really informative and clearly organised which is definitely something I want my blog to be.
Another blog I enjoyed reading whilst researching was by a photographer named Kristen Kalp.
After starting her own photography business, Kristen Kalp explained she was initially overwhelmed by the competitive industry. On her blog, she writes about running a small blogging business including, how to self-promote locally. She offers a realistic view of small business photography for anyone starting out. I found this really useful to read as she offered good and realistic advice about starting out as a photographer but also had a really friendly personality which came across in the writing and this was also what made me want to read her work. This shows me that when writing a blog you need to remember who your audience is. Blogs use informal language due to them being read online by individuals and this creates a friendly tone and makes the blog almost like a conversation between writing and reader. This is something I need to keep in mind when wiring my blog as I want to keep the audience engaged and want them to feel like I'm having a conversation with them.
I think my blog is going well at the moment and I am enjoying writing it. I am going to continue to read the blogs I like but also want to research into some more in order to get new inspiration and ideas. One thing I need to remember when writing my blog is the context and the audience, and I need to shape my language accordingly to this. Whilst it is a blog and therefore informal language should be used, I am also writing for an academic purpose and therefore need to use specialist language and terminology in order to achieve what I want. This means I need to have a balance between formal and informal language when writing my blog and need to remind myself of this whenever I am creating a post.
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